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It's time to take action. Use content marketing to grow your business!

 

does content marketing work?

Since 2004 I've been telling the story of BC's coastal forest industry, Vancouver's tech startup scene,  Vancouver Island's local food industry, and high-profile confidential clients. Does it work? Ask Karen Grober. Her sales are up. And that, as she says, is the "bottom line!" You can also read client testimonials here.

Service packages, or a la carte

I've listed several packages here as guidelines. Every client has a different story and a different need. Every situation presents a different range of opportunities. Your budget and your commitment to getting more understanding and interest in your business will determine the content strategy that we build to grow your business or organization. 

1. BASIC Profile package 

CONTENT DEVELOPMENT 

  • 3 x video posts with 250-500 words each (e.g. Who/What is your business? What makes your business unique? Who is your target market?)
  • support for hosting at your website, blog, associated channels (Facebook page, LinkedIn, Pinterest, YouTube, etc as appropriate)

promotion

  • weekly posting of post links to social media (LinkedIn, Twitter, Facebook, etc as appropriate) for 6 months
  • listing with affiliated business organizations (e.g. Chambers of Commerce, trade associations, etc)

COST

  • $2500

For more information, contact me now.

2. CONTENT DEVELOPMENT: BASIC, WITH VIDEO 

Setup (initial)

  • blogging platform and domain name (e.g. Wordpress, Blogger, Squarespace, Tumblr, or Postachio)
  • basic social media platforms (Facebook, Twitter, YouTube, VIMEO)
  • basic content management systems (Hootsuite, Buffer)

Content development (monthy)

  • 2 x 250-500 words blog posts
  • 1 x video blog post
  • 2 link-posts (content related to your business area of expertise)

Monitoring and research (weekly)

  • 2 x review and reporting of activity on your blog and social media
  • 1 x keyword or hashtag / #tag search and reporting

Cost

  • $2000 per month, or 
  • 1500 per month with 3 month commitment.

For more information, contact me now.

3. CONTENT DEVELOPMENT: BASIC

Setup

  • blogging platform and domain name (e.g. Wordpress, Blogger, Squarespace, Tumblr, or Postachio)
  • basic social media platforms (Facebook, Twitter)
  • basic content management systems (Hootsuite, Buffer)

Content development (monthy)

  • 2 500+ word blog posts per month
  • 2 link-posts

Monitoring and research (weekly)

  • 1 x review and reporting of activity on your blog and social media
  • 1 x keyword or hashtag / #tag search and reporting

    Cost

    • $1500 per month, or
    • $1000 per month, with 3 month commitment.

    For more information, contact me now.

    3. CONTENT DEVELOPMENT: EVENTS

    Are you hosting or organizing events? Are you a fundraising or marketing professional? Let me help you get better ROI for your events.

    Most marketing professionals recognize huge value in live event engagement of customers and prospects. Are you taking advantage of this opportunity to develop cost-effective and lively content? 

    My event services vary depending on nature of events and your marketing/engagement needs. I've outlined several standard events packages. Most events require some version of one of these. Many require some customization.

    If you are already investing in events, whether for business development, educational, entertainment, or marketing purposes consider how a relatively small investment in event-focused media can pay huge dividends for months and years after.

    Click here for the basic events "content development" package and pricing.

     

    a la carte services & ADDING VALUE TO YOUR CONTENT

    Basic a la carte content services

    These services do not include travel, accommodations, or meeting times.

    • Writing / copy-writing: $2/word for projects with 500-1000 words; $1 word for projects of 1000 words or more (or $100/hour);
    • Photography: Minimum $400 for 2 hour shoot (up to 2 images); $1000 day rate (up to 10 images);
    • Illustration and graphic design: $50 / hour
    • Social media campaign management (contests, content): $1500 minimum, with $100 hour after 10 hours.
    • Video campaigns: $500 for 1-3 minute interviews; $1000 for 60 second promotional videos
    • Surveys and market research: $1000-$5000 for online and/or live-intercept surveys and reporting.

    There are many ways to add value to content development marketing. These include additional social networks, community management, research – and more, depending on your business needs and budget. Here is a sample:

    Sample add-on services

    • NEW: Create a professional video of your event via a new partnership at hanspetermeyer.ca. Details coming soon!
      • cost: $1000 per 60 seconds of video
    • Setup of additional social media accounts as required (e.g. Instagram, Pinterest, Flickr, YouTube, VIMEO, etc)
      • cost: $100 per account
    • Monitoring and management of social media accounts
      • cost: negotiable, dependent on duration of project and frequency of reporting required
    • Keyword and hashtag/ #tag searches and reporting
      • cost negotiable, dependent on duration of project and frequency of reporting required)
    • More options are available (photography, video, slide decks, podcasts, etc).

     

    Thank you for your interest in my services. I look forward to the opportunity to help build your business!

    -hpm
    @hanspetermeyer on Twitter