Build your online presence with a tech - web sector profile

92% of businesses surveyed don't think people know enough about them.

Does your business get enough online exposure? Do people in your industry and marketplace really know who you are, what you’re selling, what makes your products or services different from the competition? Do they understand how you can help them with your products and services? 

Telling your story through content – "rich" profiles

Working with CVWebPosse, I launched a “rich” profile service in 2014. The target market was Posse membership: tech and web-related businesses in our region. Sadly, CVWebPosse recently closed it's doors (for personal reasons – read about it here). However, many of us are committed to building on what the Posse started.

We're doing this because there's a need. We've gota regional economic and business development vacuum: no one is marketing our sector. We're rich with talent and resources, products and services, that we want to sell to the region, and to the world. We figure it’s time we – those of us involved in the sector – simply did it ourselves. If your business needs marketing support, look at what we’re doing.

EXAMPLES

  • Mastermynde is a marketing and SEO business founded by Leif Jason. See the Mastermynde featured rich profile here.
  • IanAdams.ca/DoneCreative is an illustration and design company founded by Ian Adams in the Comox Valley. See the Ian Adams/DoneCreative rich profile here.
  • EcoPeak Strategy is an online marketing and strategy service founded by Sean Kerrigan. See the EcoPeak rich profile here.
  • Island Telemetrics is an innovative technology company combining remote sensors, cloud computing, and real-time data collection to industry and government. See the Island Telemetrics rich profile here.

 

OUR GOAL, AND HOW WE’RE GOING TO MEET IT

Our goal with the profiles is to create content – online “presence” – for your business, together with others in our sector. This will attract clients, investors, and talent to your business – and to our region. We doing this by creating “content” about the region’s tech/web sector. Our profiles about regional tech/web businesses are focusing on 3 basic questions:

  • Who are you and what is your business?
  • What makes your business or service unique?
  • Who is your target market?

Profiles were originally posted to the CVWebPosse website. In the interim, they're hosted at WeAreYQQ.ca, a side project about supporting regional talents and businesses. As well as the company of other businesses online, your business receives a link to the post, and your profile post is circulated via social media channels at hanspetermeyer.ca and WeAreYQQ.ca.

More importantly for your business, this content belongs to you. Use it! Here's how:

  • Embed the videos on your website and blog. 
  • Publish to your social media sites. 
  • Use the text as the basis for press releases. 

Profiles are the start of a content marketing campaign for your bsi will also provide material for print and online promotions and articles (planned).

COST

Prices for profiles start at $750. This includes up to 3 video interviews, 500-1000 words, and some basic PR service (publishing to various social media services, etc). Additional content marketing services can be arranged with me. See my rates and packages here  (I'm offering a 20% discount to members of the original CVWebPosse or QBWorkstation in Qualicum for 3 month subscription to one of my basic content marketing packages – please mention your connection to either CVWebPosse or QBWorkstation!).

WE’RE BUILDING SOMETHING GOOD HERE

When we started the project it was our belief that tech and web-sector businesses represent an important part of the economic future of our region. That's why Nanaimo Economic Development is investing in the downtown SquareOne project. Telling the story of your business is how we're doing that as a grassroots project. These profiles let others know more about what the tech / web sector is achieving. The more businesses profiled at WeAreYQQ.ca, the stronger and more impressive the presence of our sector and community online. We look forward to seeing your story online.

DISCOUNTS FOR EARLY ADOPTERS

Thanks to all of you who signed on for the “early adopters” plan. That promotion is over and we're now into regular pricing.

CONTACT

For more information please contact me here or via @hanspetermeyer on Twitter.

NOTE

This was originally published at CVWebPosse.com on January 29, 2014 at http://j.mp/PROFILEcvwp. It has been revised with current information and content.

-hpm

How a selfie can do more than promote self-indulgence

BC Farmers’ Market's selfie promotion was an opportunity to do more than indulge the “selfie nation.” The  “selfie” promotion was a good way to use social media to promo markets and produces.

But wait a minute: What was actually being promoted?

My post at Medium talks about why I voted for the selfie that wasn't just an exercise in self-indulgence. Some things to consider when you run your selfie business promotion.

-hpm

hans peter meyer ~ content & events services
-----------------------------------
and picatic evangelist
@hanspetermeyer on Twitter

CARTI at North Island College - supporting business innovation and economic development

Watch for the survey link coming soon - that's how you can enter to win #FlavourSept21 tickets!

Got a business on the North Island? Naomi Tabata wants to hear from you - and she wants to give away a pair of tickets to #FlavourSept21 to someone who completes her short 5 minute survey (link coming this week).

How to win? Give 5 minutes of input  

To find out how to win, and how to help Naomi support business innovation on the Island, watch for my #NIC_CARTI interview with Naomi this week. That's when she'll be releasing the link to the survey. Follow CARTI on Twitter @NIC_CARTI or me @hanspetermeyer for up-to-date intel.

Who is Naomi Tabata? 

Naomi's with North Island College's Centre for Applied Research, Technology, and Innovation (CARTI). In September CARTI is launching a research project that will help NIC connect with business innovators in the region.

An example: One of the businesses that CARTI is helping to grow is Island Telemetrics, based in Cumberland. Island Telemetrics's founder Steve Morgan talks about how NIC helped build their innovative business in this short video clip.

It's Not Just Tech!

Naomi says CARTI isn't just interested in tech innovation. They're interested in any business innovations that they can help - with research, expertise, what have you.

Your business could be in

  • food, 
  • tourism, 
  • manufacturing, 
  • forestry, 
  • aquaculture - there is no limit. 

CARTI needs to hear from you to find out how they can better support business innovation and economic development on the North Island.

Why Am I So Keen?

CARTI is a client, so I'm doing my part to get the word out with content and survey strategy (that's some of what I do at hanspetermeyer.ca). But there's more to it. I genially work with clients I think are "good things" for my community or region. I think CARTI is one of those.

As some of you know, I used to work with the Communities Institute of BC (1992-1999), an initiative that started at North Island College as a community outreach project – connecting post-secondary resources with "learning about community issues." I was thrilled to meet Naomi and hear about CARTI. I'm particularly excited that she's invited me to be a small part of what CARTI is.

If this clicks for you, or if you want to see business innovation and economic development on the North Island, please share this post with business owners and managers in the greater North Vancouver Island region.

For More Information

FMI about CARTI see the website.
You can also follow them on Twitter at @NIC_CARTI. Watch for the survey link coming soon!

FMI about Island Telemetrics see the website. You can also follow them on Twitter @IslandTele. Watch for the Island Telemetrics profile coming soon to CVWebPosse.com - part of the CVWebPosse "rich" profile series, promoting the region's web / tech sector.

-hpm
August 31, 2014

My #GrowHack2014 report - at Techvibes

Phil Jama and Jeff LaPorte - Team Daft Hack sporting their Recon-equipped gear, part of their JumpSquad winning hack at #GrowHack2014, Whistler August 2014

20 teams. 70 people. One room. 30 hours to build something to make Whistler the "smartest, most connected resort destination in the world." I wrote about it for Techvibes here...

hpm
@hanspetermeyer

Who's connecting the tech startup dots in Vancouver? @WeAreYVR that's who

I like what WeAreYVR is up to: community building focused on the tech startup scene in Vancouver. It's something they want to foster in other parts of the region – Vancouver Island, for example (more on that later). 

What WeAreYVR is doing is about growing the kind of "ecosystem" that entrepreneurs need to really make stuff happen. You know, like jobs with real wages and salaries, cool products and services that address real issues and needs - for starters. Claire Atkin is the project lead at WeAreYVR. I interviewed her about the project here...

I've put together a little SayZu project to show what's up with WeAreYVR on Twitter here. It's "live" cloud. I'm hoping to be on hand September 3, 2014 for their hackathon event. In the meantime, click on the cloud and see what people are saying in and around the WeAreYVR space... 

Background on WeAreYVR

Here's the blurb from their site at WeAreYVR.ca:

WeAreYVR is Vancouver's startup community hub. We aim to aggregate information and resources to help connect & level up our tech startup community. 

Read more about the project

We're in beta! Please ... 

browse the features on the support site

..

-hpm
@hanspetermeyer on Twitter

What is WeAreYVR? Claire Atkin says It's about connecting tech startups in Vancouver - and beyond.

[youtube http://www.youtube.com/watch?v=Haj5I4GtzdI]

Claire Atkin is working on a project to create an "information hub" for Vancouver's tech startup community. The project is called WeAreYVR, and it's using a new community resource mapping software called Startup HealthCheck. Related to the Startup Genome Project, WeAreYVR is an entrepreneur-led initiative to measure the scope and the impact of the tech startup sector in the City of Vancouver region. The goal, "to aggregate information and resources to help connect & level up our tech startup community."

Claire talked to me in June 2014 about WeAreYVR and why it's important for tech entrepreneurs and to civic economic development.

The WeAreYVR / Startup HealthCheck people are interested in other communities' experiences, especially with the Community HealthCheck software. For more information, see WeAreYVR.ca or follow them on Twitter at @WeAreYVR.

Watch this space for information on how to connect to the We Are Vancouver Island initiative that's linked to WeAreYVR.

Innovators, Entrepreneurs, Technology

This is part of a series of interviews with innovators and entrepreneurs. Follow me on Twitter via @hanspetermeyer or @InnovateVI for updates.

For more on my content and events services for businesses and organizations please see "content services" and "event services."

(cc) hanspetermeyer.ca / 2014
Please contact me for any and all commercial uses.

It's August and I'd rather be sailing! Instead I'm making hay while the sun shines. Update for August

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Update: August 2014

What's happening at hanspetermeyer.ca

Yup, that's me with my feet up on the boat. Getting from point A to point B by wind. Sailing is pretty new to me, and I find it magical. Quiet, soothing. What I need to be doing when things get busy.

Which is how August is looking. A couple of events: western Canada's biggest logger sports competition, and a municipal-focused "hackathon" (that one's in negotiation so I'm not at liberty to be too explicit). Follow me on Twitter to find out the latest news on these. I'm also writing another in the series on First Nations and the forest industry. This piece focuses on a young woman who's building a career as a heavy duty machine operator in the forest industry.

What about food? 

The content development program for the annual Flavour Gourmet Picnic kicks in. This project is a good example of how content marketing by North Island College Foundation (host of Flavour Gourmet Picnic) gives back to the food producers and vendors in the Vancouver Island region. I'll be doing more work with the Comox Valley Farmers' Market, and talking to another regional food-related client about content development and marketing.

Getting more out of your events
Events cost time and money. One of the best ways to get better ROI on this investment is to use events as content development opportunities. That's why I'm working the logger sports event: my client sees an opportunity to generate a lot of content and a lot of social engagement via my services.

It's the same with the Flavour Gourmet Picnic. I'll do lots of content (interviews with vendors and sponsors) prior to the event; during the event I'll be live posting, showing the world what this region has to offer, showing the world the happy people enjoying this abundance.

If you'd like to get more bang for your event investment, please be in touch.

Another way to get more out of your ticketed events is via Picatic, a "fair pay" ticketing startup I'm working with. They're getting a lot of attention for the way they help events large and small be more efficient. You can also pick up events tips via @PicaticBC on Twitter. Watch for #TuesTips.

hpm
@hanspetermeyer on Twitter

PS: Feel free to set up a call for questions or advice via my Clarity.fm service. It's $2/ minute, with all proceeds going to my favourite Comox Valley conservation organization, the Comox Valley Land Trust

Grace Obal and "peaches in July"

 [youtube=http://www.youtube.com/watch?v=LQ3vVbA9jww&w=180&h=158]Grace Obal of Bates Beach Farm grows some of the tastiest tomatoes in the region (they show up on the menus of some of the best restaurants in the region). The Obal family is now producing peaches. Amazing! Part of the monthly content campaign for the Comox Valley Farmers' Market.

Jared Shaw talks about tech in Qualicum

 [youtube=http://www.youtube.com/watch?v=vQkFLkuxPYU&w=180&h=158]Jared Shaw is a former Vancouver-based entrepreneur who moved his family and his business to Qualicum Beach in 2012. He talks about how the Town of Qualicum, it's strategy to attract and retain young families and entrepreneurs, and what that means for growing a regional tech economy.

AJ talks about Flavour Gourmet Picnic

[youtube=http://www.youtube.com/watch?v=bCHxYcH9tBI&w=180&h=158]The Flavour Gourmet Picnic event is a great harvest event showcasing good food and drink from the Vancouver Island region. It's also about raising funds for the North Island College Foundation. In this video Ajinkya Chodankar – "AJ" – talks to me about being what brought him to the North Island College culinary arts program, his experience working with chefs in the Comox Valley, and his participation in the 2013 Flavour Gourmet Picnic. This guy is a gem!

Jayesh Parmar and 3 "don't do's" for startups

[youtube=http://www.youtube.com/watch?v=jmOXxI6MJaY&w=180&h=158]Another gem, and one of the innovators I have the pleasure to work with: Jayesh Parmar, CEO of disruptive event startup Picatic. After a recent keynote I asked him, at very short notice, to tell me about his 3 “don’t do’s” for startups. He said...

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Ian Adams is a designer and illustrator based in the Comox Valley. He's also passionate about connecting his values with his work. For Ian, a clean environment means good things. Including good beer.
Events are a huge opportunity to drive traffic to your site – website, blog, Instagram, Facebook, Flickr, whatever. This is Part 1 of my "how to" make it happen for your business. Part of a series on getting better ROI for your events.
Creative Commons (cc) 2014 hanspetermeyer.ca, PLEASE SHARE WIDELY!

-hpm

Launching tech startups in downtown Nanaimo: summer parties, Square One, and economic development

Innovation Island's Paris Gaudet with her pink hardhat, recognition for her work in helping to build the Island's tech infrastructure.

The big news at Innovation Island’s second annual Summer Tech Party was the launch of the new SquareOne tech incubator and co-working space in Nanaimo’s downtown. A recent study commissioned by the Nanaimo Economic Development Corporation (NEDC) shows that the technology sector is already contributing $200 million to the region’s economy. Square One is expected to boost that impact.

The importance of the launch was reflected by those on hand for the “virtual ribbon-cutting.” They included Mayor of Nanaimo John Ruttan, Duncan Mayor Phil Kent, Chair of the Island Coastal Economic Trust. Also present were Minister of Technology Andrew WilkinsonSasha Angus of NEDC, BC Innovation Council’s Greg Caws, and Innovation Island’s Paris Gaudet. Kent also formally announced ICE Trust’s $50,000 contribution to the project, and Angus weighed in with reasons for his organization’s investments.

John Ruttan, Mayor of Nanaimo, opens the Square One launch, with Innovation Island's Paris Gaudet

“It makes perfect sense for us to be involved in this project,” said NEDC’s Angus. Tech is seen as high-value, and “every job represents a household buying goods and services in our community.” For the downtown area it means direct economic stimulation for neighbouring businesses. Caws emphasized tech’s ability to spur community economic development: “Traditional manufacturing jobs have a 2–3 times multiplier effect; with technology it’s 5 times.”

The lead agency on the SquareOne project is Innovation Island. The downtown centre represents an extension of services the agency has been providing for several years. It serves a region far beyond Nanaimo, encompassing the whole of Vancouver Island north of Victoria, the Sunshine Coast, and neighbouring islands. It’s a big region, with a dispersed population of primarily small tech companies, Gaudet says, most of whom don’t have opportunities to work together or learn from each other. SquareOne can’t serve the whole region directly but there is a plan to provide virtual support and engagement with other communities using it as a base.

“The goal is to create an ecosystem where fledgling companies get the help they need to survive and thrive,” said Gaudet. “There are lots of great ideas out there, but turning an idea into a viable business takes expertise and support, and that’s what an incubator provides.” Widely recognized for her work as a champion for the tech sector on the Island, Gaudet’s efforts in creating the Square One centre was acknowledged by Angus and Minister Wilkinson at the end of the ribbon cutting. They gave her an honorary pink hardhat.

Getting out of the office

If the SquareOne launch was the highlight on the agenda at Summer Tech Party, the biggest reason for the Island’s tech entrepreneurs to get away from the work desk was the opportunity to meet colleagues in the emerging Island tech sector.

“Most of the businesses we deal with are small,” Gaudet says. “They need opportunities to get out of their home offices, their garages, not just to have fun, but to meet each other.” Gaudet has challenged her organization with a mission to make the tech sector the number one economic driver in the greater Island region. Building infrastructure – like SquareOne in Nanaimo – or lending a hand for initiatives like the Qualicum Beach Digital Media Studio, are part of meeting that challenge. Another is creating social events that get diverse talents in the same room. In contrast to last year’s sunny ocean side affair, this year’s was drizzly and urban. The weather, however, did not dampen enthusiasms.

SkookumScript's Conan Reis, looking forward to growing his company on Vancouver Island

Conan Reis is cofounder of Agog Labs Inc, which produces SkookumScript, a game scripting language that helps small and large studios reduce expensive “gameplay” development costs. Reis is buoyant over a recent announcement regarding drastic price changes and "full-source availability" of Epic’s industry-leading Unreal Engine 4. This makes it attractive to both indie and AAA developers alike, Reis says. It also signals a big opportunity for SkookumScript. “Part of the change at Epic involved abandoning an inadequate scripting language, as well as creating an online marketplace for UE4 add-ons and plug-ins,” Reis explained. He describes SkookumScript as “the best game scripting language” available, and is excited about the growth opportunities. He estimates that SkookumScript will double or quadruple its staff size, leading to new office space and relocation to a larger centre on the Island before the end of the year.

Jim Plant of Recce Robotics International (Victoria) is also looking at relocation. He’s been involved with Nanaimo’s Inuktun since before Recce Robitics and Inuktun robots were used for search and rescue missions after the 9/11 attacks. Recce plans to open up manufacturing at the Diver Lake industrial area north of Nanaimo.

Jared Shaw is a digital marketer and analytics consultant based in Qualicum Beach. For the past six months, however, he’s devoted most of his time to getting the QB Digital Media Studio up and running. Shaw has much good to say about that community’s approach to the tech sector. “The Town has a strategy to attract and retain young families,” Shaw says. “They saw the value of tech sector after research showed a significant number of tech-related businesses relocating here. I’m one of those. After years of working in the city I wanted to raise my family in a smaller centre.” It’s part of what’s called the “Boulder Effect” – an informal, serendipitous gathering of technology talents and resources driven by demand for high quality of life and a good place to raise young families, including accessibility to the natural environment and relative affordability.

An example of this demographic is Tom Keenoy, Partner at Medium Rare Interactive (Courtenay, New York, Austin). He moved to the Comox Valley from New York and his company is currently working on a project related to internet security (which Keenoy was not at liberty to talk about in detail). He’s also part of a new co-working space in downtown Courtenay, Bricks & Mortar, that’s been privately bootstrapped by some of that community’s tech entrepreneurs. Echoing the positive experiences of those who are already inhabited the Nanaimo and Qualicum Beach spaces, Keenoy has seen Medium Rare benefit from the co-working environment.

Allan Wiekenkamp, director with the newly-formed Vancouver Island Venture Acceleration Fund. VIVA describes itself as the “first dedicated investment fund targeting early-stage, high-growth technology companies on Vancouver Island.” Wiekenkamp was busy fielding questions most of the evening.

How important are events like the Summer Tech Party?

Coupled with the Square One launch, Nanaimo’s event has spurred discussions about what kinds of support the tech sector needs in other Island communities. The Comox Valley Web Posse, the principal technology association in that region, is starting to plan a fall Round Table on Technology, Innovation, and Economic Development. In Qualicum, a new town administrator is solidly behind the QB Digital Media Studio, and Shaw is rolling out more programming and content for tech entrepreneurs.

For Mike Templeton the annual summer party is a godsend. Templeton is a consultant to Connecticut-based CIDRA, a global technology and product development company. Semi-retired in the Comox Valley, Templeton is currently working on CIDRA’s flow technology for municipal water and sewer systems. The annual gatherings in Nanaimo are a way for him to connect with potential new business. They also keep him abreast of developments in his new home region. “I lived and breathed tech startups for over 40 years in the US. I miss that energy and excitement,” he says. “These events get me fired up all over again.”

“The tech industry is growing rapidly on Vancouver Island,” says Wiekenkamp, who’s also a director with Innovation Island. “It’s creating high-paying jobs and attracting top talent. We’re see a bright future for this sector.”

Another story about technology, startups, and economic development by...
-hpm
@hanspetermeyer on Twitter

Related articles

How to use live event coverage to drive traffic to your site, Part 1

Image 1: traffic to Flickr based on live event coverage

One of the easiest ways to drive traffic to your site – website, blog, Instagram, Facebook, Flickr, whatever – is live event coverage.

This is Part 1 of my "how to" make it happen for your site.

  1. Prior to the event:
  1. Make sure your event has a hashtag / #tag. Help circulate that #tag by using Twitter, Facebook, Instagram.
  2. Start monitoring and engaging (I use a combination of Hootsuite and SayZu to get a handle on what's being said and by whom)
  3. Create a pre-event blog post about the event, why you're attending, what you'll be doing, and how others can follow the event #tag – and you, ie. provide the various channels/networks you'll be using to live event report (you have a blog, right?).
  • At the event:
    1. Photographs are key. Create a consistent workflow that allows others to find and engage with (RT, MT, comment on, like, etc) your images. For example, I post to Flickr and use the Flickr app to post to Twitter. Then I post to Instagram and use it to post to Facebook. Curious about why I split my workflow like this? Ask me via Twitter.
    2. Continue to monitor the #tag and engage with others who are posting.
    3. If possible, find others who are posting and take photographs and post about them, using their @usernames in every relevant post.
    4. Avoid "back of head" shots at your event. Emphasize faces, smiles, group shots. Find "celebrities" and have others join them in group shots. Always add relevant tag lines or captions. Repeat.
  • After the event:
    1. Create a follow up post using a service like Storify, follow that up with a post to your blog (you have a blog, right?).
    2. Tweet and Facebook your blog post URL. Tag anyone who is in the post, or who is keen on the event. Send an email to the organizers and to anyone who you've made contact with over the event.
    3. Watch your traffic soar.
    4. Repeat for next event.

    Want to grow your event-related ROI? I can help

    I've got an "events services" package here. If you're a startup or NGO, ask about special pricing.

    You can also send me a message for a free 15 minute consultation, or setup a call via my Clarity.fm advice line. I look forward to helping you grow your business and the success of your events!

    E-mail *

    Message *

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    Learning from #startupchats

    Image 1: Top 50 words in answer to Question 10 at #startupchats July 16, 2014

    Image 1: Top 50 words in answer to Question 10 at #startupchats July 16, 2014

    Every week Startup Canada hosts an online Twitter chat at 9am Pacific time (12 noon in middle-North America). I've found these chats to be a great way to quickly, very quickly, learn about the topics of the week. On July 16, 2014 the topic was "content marketing for startups." Topics near to my heart. I strongly encourage anyone else interested in content marketing to take follow @Startup_Canada as they'll be posting a Storify post shortly with all the Tweets (lots of good ideas, links, and resources will be listed).

    One the things you won't get from the Startup Canada post or from watching the live Twitter stream is a sense of the dominant themes. That's where a tool like SayZu comes in handy. I like to use it get snapshots of keywords in the conversation, then drill down to see what's actually being said.

    Image 1 shows a cropped screenshot of the top 50 words in answer to Question 10 in the July 16 #startupchats conversation. The question: What is your best content marketing tip?

    Image 2 shows a "live" SayZu cloud of the top 200 words from a Twitter search of #startupchats. Click on the image. Click on a word. See what people are saying. Much more functionality at the SayZu site....

    Want to know more about using SayZu for your event? I can help

    SayZu is a powerful tool for monitoring real-time online conversations AND text/sms messaging at events. It's also a good way to find out what matters to your audience, the issues and themes that are animating their conversations. For more information about how to use SayZu to engage your audience and how to develop content marketing from online and event conversations, please be in touch.

    -hpm
    @hanspetermeyer on Twitter